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Howdy Fellow Business People,

I’m pretty good at getting repeat copywriting business. But I found out it’s not that way for everyone. David Garfinkel knew, so he invited me to I speak on his teleseminar called “Repeat Customer Profit Bonanza!”

Now, I never thought about why I had so many repeat clients before. It was instinctual.

So I racked my brain and found out why! (Took me a few hours but it was worth it.)

Sound interesting? Want to know more?

Here’s what I came up with.

It’s such an easy formula, master it and the rewards are golden.

1- Results.

How else can you gain the confidence of a customer than with trust and respect. That’s why they pay you right? When you deliver - people expect it to continue. So you need to make certain they get quality from you.

But there’s more to it than just results…

Why is communication so important? Not only does it help you build a relationship, you find new needs your customers don’t even know they have! It works online or offline, keep the communication flowing and make sure you aren’t always pitching in every communication.

When you communicate, you build your relationships, find new needs and show new solutions that your customers don’t know you even offer! It works online or offline, keep the communication flowing and make sure you aren’t always pitching in every communication.

It can be as easy as a phone call, or an email with a tasty tidbit of info they need. But in the end, you become the go-to guy or gal.

Then comes VALUE.

By adding extra value to your customer, they are bound to reciprocate.

I go out of my way to help my clients and customers value outside of what they see as my core competence.

Don’t be in the mindset of selling and then going away. Do more then your customers would expect.

And last (but not least) CUSTOMER CARE.

Finally, CUSTOMER CARE.

WHY PROVIDE SERVICE WHEN YOU CAN PROVIVE CARE. No, I’m not yelling… but that’s important. Can you feel the difference in the words? When you combine it with value that’s a winning combination my friend.

I love the way Mark Joyner takes care of his customers. And I would guess it’s made them even more rabid fans!

For example, I work with Rick Raddatz, HE gets it. I was flown by Rick to Brekinridge Colorado for a 2 day brainstorming session this winter. We focused on customer service a good amount of the time.

But Rick didn’t just pay lip service to the concept. When I wrote his Instant Teleseminar copy, we added Ricks personal cell phone number in the copy.

Because they took the time to set it up (which most people do half heartedly) and now that expense has actually paid off.

Don’t be afraid to invest in customer care… it pays for itself.

And you may be surprised how profitable it is. Once you are more in tume with customers, they’ll practically tell you what to sell them next.

The upside is, it helps with your customer COMMUNICATION and you’ll get new ideas for products and services.

That’s worth it’s weight in gold.

When your highest cost is acquiring a NEW customer, taking care of EXISTING customers is the cheapest and most effective way to build your business PERIOD!

So… if you’re looking for that extra edge in your business, give this formula a try. You’ll be tickled by the results.

Cheers,

Million Dollar Mike

Tags: Advertising
Filed under: Advertising