Basic Lead Generation For Internet Marketers
If you have a big enough list you can write your own ticket.
Building a bigger email list is easy once you know the fundamentals. From what I can see, most website owners are almost clueless. Their websites do not encourage opt-ins.
So, in this article, I’m going to share a proven way to generate leads. I’ll even give you a perfect example. You can modify it to drive traffic to your website.
You need to understand why people opt-in to email lists. Once you know why, it’s easy to engineer a proper lead capture process. People get on lists because they believe the list owner provides good info. No one has the time or inclination to opt-in to lists they are not interested in.
Offer a free report… or audio… or video. Or a combination. Make it relevant to the prospects. In fact, make sure the free info solves a problem.
That’s how you deliver value.
Take the fear out of joining your list. Make it easy and simple. Just ask them to type in their email address. You can also ask for their first name. That’s all you need. If you ask for too much you won’t get many opt-ins.
Finally, include a free subscription to an ezine as part of your offer. In other words, the prospect opts-in to get the free whatever. They also get your free ezine. This way you can keep in contact with them. Very important.
Let’s put this in a practical frame. Say you want to build a list of bodybuilders. Here’s the copy for a simple name squeeze page that will do the job…
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Try something similar and you’ll see your opt-in rates go off the charts.
Tags: Advertising
Filed under: Advertising

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